TY  - BOOK
AU  - Bartlett, Christopher A.
AU  - Beamish, Paul W.
TI  - Transnational management: : text, cases and readings in cross-border management
SN  - 9781259010590
AV  - HD62.4 .B365 2014
PY  - 2014///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - International business enterprises
KW  - Management
N1  - Previous edition: 2011; Includes bibliographical references and index; MSc International Business: Unit 2. International Strategy and Organisation
N2  - Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy
ER  -