Steinhardt, Gabriel

Market-value pricing : definitions, concepts, and processes for market-value centric pricing / Gabriel Steinhardt. - Cham, Switzerland : Springer Nature Switzerland, 2019. - xiii, 52 pages : illustrations, charts, table (black and white) ; 24 cm. - SpringerBriefs in Business 2191-5482 .

Pricing Fundamentals — Value Concept — Pricing Influencers — MVP Model — Blackblot Market-Value Pricing Model Glossary — Blackblot Market-Value Pricing (MVP) Model.

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.

9783030107338


Business enterprises--Finance
Industrial management
Management
Marketing
Project management

HF5410-5417.5 / S745 2019