TY  - BOOK
AU  - Steinhardt, Gabriel
TI  - Market-value pricing: : definitions, concepts, and processes for market-value centric pricing
T2  - SpringerBriefs in Business
SN  - 9783030107338
AV  - HF5410-5417.5 S745 2019
CY  - Cham, Switzerland : Springer Nature Switzerland, 2019.
KW  - Business enterprises
KW  - Finance
KW  - Industrial management
KW  - Management
KW  - Marketing
KW  - Project management
N1  - Pricing Fundamentals — Value Concept — Pricing Influencers — MVP Model — Blackblot Market-Value Pricing Model Glossary — Blackblot Market-Value Pricing (MVP) Model
N2  - This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner
ER  -