TY  - BOOK
AU  - Bouchard, Véronique
AU  - Bry, Nicolas
AU  - Maurya, Ash
TI  - The intrapreneurs' factory
SN  - 9781704767680
PY  - 2019///
CY  - 
KW  - HB Economic Theory. Demography
KW  - Corporate managers
KW  - Innovation
KW  - Entrepreneurship
N1  - a practical guide for corporate managers who want to leverage intrapreneurship; Introduction; Ten steps to shape a resounding program for intrapreneurs--; Step 1: Reason why, and strategic alignment--; Step 2: Value proposition for intrapreneurs, target group, and timing--; Step 3: Sponsorship--; Step 4: Intrapreneurship process: identification, selection, and incubation--; Step 5: Intrapreneurs status, coaching, and resources--; Step 6: Business units commitment--; Step 7: Exit scenarios, innovation business development, and scale-up--; Step 8: Entrepreneurial culture, company attractiveness, and societal impact--; Step 9: Innovation ecosystem--; Step 10: Value creation, key metrics, and intrapreneurship business canvas--; +20 intrapreneurs exemplary stories--; Airbus, Air France, Air Liquide, BNPP, Bouygues, Coca-Cola, Engie, La Poste, Malakoff Médéric, makesense, Orange, Radio France, RATP, SNCF Mobilités, Société Générale, Thales, Total--
N2  - Intrapreneurship is a powerful engine which requires handy driving: sponsorship, business commitment, clear deadlines, and tight intrapreneurs' coaching, are the most prevalent. With this guide, full of insights and strategy, you will go through 10 shrewd steps to build a program for intrapreneurs, and discover over 20 exemplary intrapreneurs stories
ER  -