TY  - BOOK
AU  - Bernoff, Josh
AU  - Li, Charlene
TI  - Groundswell (2008)
SN  - 9781422125007
PY  - 2008///
CY  - 
PB  - Harvard Business School Press
KW  - HC ECONOMY HISTORY AND CONDITIONS
KW  - Online social networks
KW  - Economic aspects
KW  - Information society
N1  - winning in a world transformed by social technologies; Understanding the groundswell; Why the groundswell--and why now?--; Jujitsu and the technologies of the groundswell--; The social technographics profile--; Tapping the groundswell--; Strategies for tapping the groundswell--; Listening to the groundswell--; Talking with the groundswell--; Energizing the groundswell--; Helping the groundswell to support itself--; Embracing the groundswell--; The groundswell transforms--; How connecting with the groundswell transforms your company--; The groundswell inside your company--; The future of the groundswell.--
N2  - Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business
UR  - http://www.forrester.com/Groundswell
ER  -