Big Data and Innovation in Tourism, Travel, and Hospitality
- Springer, 2019
- xii, 223 p. il. col. 24 cm.
Managerial Approaches, Techniques, and Applications
Includes bibliographical references. TOC:-- Composite Indicators for Measuring the Online Search Interest by a Tourist Destination-- Developing Smart Tourism Destinations with the Internet of Things-- Big Data in Online Travel Agencies and Its Application Through Electronic Devices-- Big Data for Measuring the Impact of Tourism Economic Development Programmes: A Process and Quality Criteria Framework for Using Big Data-- Research on Big Data, VGI, and the Tourism and Hospitality Sector: Concepts, Methods, and Geographies-- Sentiment Analysis for Tourism-- Location-Based Social Network Data for Tourism Destinations-- Identifying Innovative Idea Proposals with Topic Models-A Case Study from SPA Tourism-- Customer Data and Crisis Monitoring in Flanders and Brussels-- Analyzing Airbnb Customer Experience Feedback Using Text Mining-- Big Data as a Game Changer: How Does It Shape Business Intelligence Within a Tourism and Hospitality Industry Context?-- Strengthening Relational Ties and Building Loyalty Through Relational Innovation and Technology: Evidence from Spanish Hotel Guests-- Big Data and Its Supporting Elements: Implications for Tourism and Hospitality Marketing--
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. ; The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.