TY  - BOOK
AU  - Nimmermann, Frederic
TI  - Congruency, Expectations and Consumer Behavior in Digital Environments
SN  - 9783658284206
PY  - 2020///
CY  - 
PB  - Springer Gabler
KW  - HF COMMERCE
KW  - Consumer expectations
KW  - Consumer behavior
KW  - Digital environment
KW  - Advertising
N1  - Includes bibliographical references; TOC:--; Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments--; Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants--; More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments--; Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success--
N2  - A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers' attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study
ER  -