TY  - BOOK
AU  - Foley, James F.
TI  - The global entrepreneur (2017, 4 ed.)
SN  - 9780975315323
PY  - 2017///
PB  - Jamric Press International
KW  - HF COMMERCE
KW  - Export marketing
KW  - International business enterprises
KW  - International trade
N1  - taking your business international; Before you go global  -  Why go global?  -  When is a company ready to go global?  -  Harmonized codes-classifying your export products  -  Which foreign markets will be successful for your company?  -  Selecting foreign markets  -  Sources of international marketing data  -  Getting global  -  Foreign market entry mode selection  -  Finding your partners for indirect exporting  -  Finding your partners for direct exporting  -  International business across cultures  -  International product and pricing strategies  -  Legal considerations  -  Tax and accounting issues  -  The mechanics of going global  -  Logistics  -  Documentation and export compliance  -  Financial risk, payment methods, and trade finance  -  Sustaining global success  -  Setting a pace for your export growth-assessing your export progress and success  -  Managing international channels of distribution  -  International advertising, public relations, and trade missions/shows  -  Key to success: a customer orientation  -  Sustaining success through clear communication and managing change  -  The Internet and international trade; S2 B2 PBT P1 Global Entrepreneurship
N2  - An excellent primer, The Global Entrepreneur uncovers all the hidden secrets to doing business in the real work. Author Jim Foley is praised for his street-smart advice. First printed in 1999, this text has been adopted by numerous colleges and universities for export and international trade education. It has also been used as a study resource guide for the NASBITE CGBP exam
ER  -