TY  - BOOK
AU  - Ryding, Daniella
AU  - Boardman, Rosy
AU  - Blazquez, Marta
AU  - Henninger, Claudia E.
TI  - Social commerce
SN  - 9783030036164
PY  - 2019///
CY  - 
PB  - Palgrave Macmillan
KW  - HF COMMERCE
KW  - Consumer behavior
KW  - Internet marketing
KW  - Customer relations
KW  - Management
KW  - E-business
KW  - E-commerce
N1  - consumer behaviour in online environments; Includes case studies, bibliographical references and index; TOC:--; 1. The Historical Development of Social Commerce--; 2. Social Media's Evolution in S-commerce--; 3. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China--; 4. Personalised and Participative Branding Through Fashion Blogging--; 5. Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination--; 6. Exploring the Effects of Social Commerce on Consumers' Browsing Motivations and Purchase Intentions in the UK Fashion Industry--; 7. Attitudes Towards Brands' Facebook Pages Across Different Age Groups--; 8. Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram--; 9. Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei's S-commerce Campaign--; 10. The Influence of Electronic Word-of-Mouth on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia--; 11. eWOM: The Rise of the Opinion Leaders--; 12. An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands--; 13. Effects of Beauty Vloggers' eWOM and Sponsored Advertising on Weibo--; 14. The Challenges and Future Opportunities of Social Commerce--
N2  - This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce
ER  -