TY  - BOOK
AU  - Phillips, Michael J.
TI  - Ethics and manipulation in advertising: : answering a flawed indictment
SN  - 9781567200638
AV  - HF5822  .P49 1997
PB  - Westport, CT : Quorum, 1997.
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Moral and ethical aspects
KW  - Bibliography B3 ELEC - Communicating for Influence
KW  - Consumer behavior -- Textbooks
N1  - answering a flawed indictment; Includes bibliographical references (p. [197]-203) and index
N2  - For more than 50 years the critics of advertising have argued that advertising is bad because it manipulates, and that it must be reined in by political controls. Not so, argues Michael Phillips. If advertising really were as successful in manipulating consumers as its critics claim, it almost certainly would be unethical and probably should be controlled but it's not that effective. A growing body of empirical evidence now affirms that the enemies of advertising vastly overrate its power. Thus, the ethical case against manipulative advertising collapses, and with it goes much if not all of a statist political agenda that in Phillips's opinion is the real inspiration for the indictment. A closely reasoned, highly informative, provocative search for an understanding of advertising's efficacy and its morality, intended for professionals, academics, and informed readers alike
ER  -