TY - BOOK AU - Stauffer, David TI - D2D Dinosaur to dynamo SN - 9781841121369 PY - 2001/// CY - PB - Capstone KW - HF COMMERCE KW - Electronic commerce KW - Organizational change N1 - how 20 established companies are winning in the new economy; Includes bibliographical references and index; TOC:--; Foreword: Why These 20 Are the D2D Companies --; Introduction: New Life in the 'Different' Economy --; NEW LIFE IN TRADITIONAL STRENGTHS --; Merck-Medco: Technology used for more than its own Sake --; Eaton Aeroquip: E-commerce melded to oneness with the value chain --; Powell's Books: Existing structure can be a blessing in disguise --; Snap-on Incorporated: Net strategy soars with pro-intermediation --; N-Bar Land Cattle Company: A value proposition overcomes commoditization --; PEOPLE TURNED LOOSE WITH TECHNOLOGY --; Inditex, SA: A clothier weaves a digital Web worldwide --; Enron Corporation: Fueled by the Internet, a high-energy outfit soars --; Resenbluth International: Technology in service to empowerment and emotion --; SEE THE FUTURE, MAKE IT HAPPEN --; iSteelAsia.com Ltd.: Be quick and be big --; DoveBid, Inc.: The best thing in auctioning since the microphone --; Cemex, SA: Daring to go digital cements customet relationships --; Antevia Inc.: A company that happens to embrace the Web --; CLICKS THAT BOOST BRICKS --; Charles Schwab Corporation: The best of high touch and high tech --; Tesco PLC: With clicks at home and bricks abroad, a grocer goes global --; Office Depot: Joy (and profit) in a wonderfully integrated infrastructure --; Quality Transmission Service: Auto repair doesn't have the best reputation --; TAKING TRANSFORMATION FROM THE TOP --; Bertelsmann AG: Overcoming culture to generate Internet speed --; Ford Motor Company: An icon of heavy metal reaches for the ether --; Eastman Chemical Company: an industry middleweight bulks up on the Net --; General Electric Company: after late arrival, this elephant's dancing fastest dancing fastest --; Conclusion: What It Takes to Make It in Our Digital Age --; Afterword: 60 Leader's Lessons From 20 Dynamo Companies-- N2 - Will these companies be long-term winners in the 21st century? Merck-Medco - uses its supposedly burdensome infrastructure to out-perform well financed pure dot-coms in online sales. Eaton Aeroquip - employs new technologies to leverage its long-standing expertise in supply-chain management. Powell's Books - was an online success before Amazon was online at all, with profitability from the outset. Snap-on Inc. - makes its dealers the main focus of digital initiatives, providing gains to stakeholders throughout the value chain. N-Bar Land and Cattle Company - breaks out of traditional commodity-business ruts with innovative use of the Web. Inditex, SA - combines the speed and empowerment enabled by new technologies to make its products consumer sensations. Enron Corporation - examines new technological capabilities as prospective avenues to reach new markets, offer new products, or invent new services. Rosenbluth International - applies technology every way possible to elevate its people from order processors to customer advocates. iSteelAsia.com Ltd. - transforms the historic role of an intermediary to make itself an indispensable provider of added-value services. DoveBid, Inc. - melds its traditional live auctioning and wonders of the Web to produce gains for buyers, sellers, and the company itself. Cemex, SA - employs technology in cement delivery to overcome the once-intractable obstacles of traffic and weather. Antevia Inc. - enhances and extends its personal services by using the Web to succeed as a unique niche player. Charles Schwab Corporation - enjoys unprecedented success because it dropped all distinctions between online and offline customers. Tesco PLC - is the world's sole example of what pure dot-coms and established retailers have failed to become: a profitable online grocer. Office Depot - creates a virtuous cycle of mutual benefits among its store, catalog, and Web sales channels. Quality Transmission Service - demonstrates that no business is too small or too rooted to physical location to win gains from Web presence. Bertelsmann AG - shows that a company's long-standing culture can accommodate digital transformation on the strength of a CEO's persistence. Ford Motor Company - is using the Internet to revolutionize processes and structures little changed for nearly a century. Eastman Chemical Company - provides evidence that size, location, and line of business are no obstacles to determined digital initiatives. General Electric Company - went from digital noncombatant to new economy superstar in barely a year's time ER -