TY  - BOOK
AU  - Park, Ye Jin
AU  - Park, Young Won
TI  - Corporate social responsibility and entrepreneurship for sustainability: : leading in the era of digital transformation
SN  - 9789811634598
PY  - 2021///
PB  - Springer
KW  - HB Economic Theory. Demography
KW  - Social responsibility of business
KW  - Leadership
KW  - Environmental education
KW  - Environmental and Sustainability Education
KW  - Entrepreneurship
N1  - Chapter 1. The core challenge of CSR in entrepreneurial ventures   —   Chapter 2. Crosscultural CSR Strategy  —    Chapter 3. CSR and marketing integration: network perspective —   Chapter 4. CSR Advocacy: perspectives from within the firm  —    Chapter 5. Corporate Strategy for Corporate and Ecosystem Sustainability  —    Chapter 6. Clusterlevel legitimacy and strategic tie formation of ventures  —    Chapter 7. Role of CEO's moral compass as the Organization's the Fourth Dimension in the era of Digital Transformation  —    Chapter 8. Concluding remarks and future research issues.  —
N2  - This book addresses the dilemma that firms face in engaging in corporate social responsibility (CSR) while maintaining a financially sustainable business model in the era of digital transformation. Several strategies that firms have taken to integrate CSR within the business model are also highlighted. To explicate the problems involved, the book primarily focuses on entrepreneurial ventures, given their nascent business model that best illustrates how business leaders can embed the social mission in the firm at the beginning of organizational founding. In this age, sustainability is an innovation's new frontier. For sustainable competitive advantage, the book argues for how companies can build more sustainable products, processes, and practices that benefit the firm and society through maintaining an entrepreneurial philosophy
ER  -