E-business
- Addison-Wesley, 1999
- xix + 378 p. ; 23 cm
- Electronic Commerce/Information Technology .
roadmap for success
TOC: Chapter one: From e-Commerce to e-Business-- Chapter two: e-Business trend spotting-- Chapter three: think e-Business design, not just technology-- Chapter four: Constructing the e-Business architecture-- Chapter five: Customer relationship management: integrating processes to build relationships-- Chapter six: Selling-chain management: transforming sales into interactive order acquisition-- Chapter seven: Enterprise resource planning: the e-Business backbone-- Chapter eight: Supply chain management: interenterprise fusion-- Chapter nine: E-procurement: the next wave of cost reduction-- Chapter ten: Knowledge-tone applications: the next generation of decision support systems-- Chapter eleven: Developing the e-business design-- Chapter twelve: Translating e-business strategy into action--
What makes companies like Federal Express and Charles Schwab so successful in the new world of electronic business, while equally capable companies flounder? Tomorrow's winners have re-architected themselves to leverage e-business technologies, processes, and culture -- and to overcome the obstacles that stand in their way. You can do it too, and e-Business: Roadmap for Success shows you how, one step at a time. This book explains why so many companies are 'in denial' about electronic business -- and how you can break through to make real change. Learn how to place technology at the heart of business strategy where it belongs. Walk step-by-step through defining the key issues facing your company, and discover practical ways to re-create your business structures and technical architectures for maximum flexibility, scalability, and responsiveness. Use outsourcing in new, more sophisticated ways -- with the goal of delighting customers, not simply cutting costs, e-Business: Roadmap for Success is grounded in detailed case studies and the authors' extensive experience in implementing e-business initiatives at many of the world's largest companies. From start to finish, it is realistic, insightful, and, above all, actionable.