Maximizing lead generation 

 -  Indianapolis, Ind. : Que,  2012 
 - vi, 206 pages : illustrations ; 23 cm 
<br/><br/> the complete guide for B2B marketers 
<br/><br/> 'The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is 'Job One': B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace--from enterprise technology to industrial equipment to professional services' -- Publisher description. 
<br/><br/><label>ISBN: </label>9780789741141 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/> Industrial -- Data processing<br/>Advertising campaigns -- Data processing<br/>Industrial marketing --Data processing<br/>Internet marketing