TY  - BOOK
AU  - Stevens, Ruth P.
TI  - Maximizing lead generation
SN  - 9780789741141
PY  - 2012///
PB  - Indianapolis, Ind. : Que
KW  - HF COMMERCE
KW  - Advertising
KW  -  Industrial
KW  -  Data processing
KW  - Advertising campaigns
KW  - Industrial marketing
KW  - Data processing
KW  - Internet marketing
N1  - the complete guide for B2B marketers
N2  - 'The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is 'Job One': B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace--from enterprise technology to industrial equipment to professional services' -- Publisher description
ER  -