TY  - BOOK
AU  - Vanhuele, Marc
AU  - East, Robert
AU  - Wright, Malcolm
TI  - Consumer behaviour
SN  - 9781529730838
PY  - 2022///
CY  - Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne 
PB  - SAGE
KW  - HF COMMERCE
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Social aspects
N1  - applications in marketing; PART 1 INTRODUCTION; Chapter 1 Ideas and Explanations in Consumer Research--; PART 2 CONSUMPTION PATTERNS--; Chapter 2 Customer Loyalty--; Chapter 3 Brand Knowledge, Brand Equity and Brand Extension--; Chapter 4 Stationary Markets--; Chapter 5 Market Dynamics--; Chapter 6 Consumer Group Differences--; PART 3 EXPLAINING DECISION-MAKING--; Chapter 7 Predicting and Explaining Behaviour--; Chapter 8 Information Processing and Decision-Making--; Chapter 9 Consumer Satisfaction and Quality--; PART 4 MARKET RESPONSE--; Chapter 10 Consumer Response to Price and Sales Promotions--; Chapter 11 Shopper Behavior--; Chapter 12 Word-of-Mouth Influence--; Chapter 13 The Response to Advertising--
ER  -