Global marketing 

 -  Pearson,  2020 
 - 632 p. ; 28 cm 
<br/><br/> global edition 
<br/><br/> Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. 
<br/><br/><label>ISBN: </label>9781292304021 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/> Global economic environment<br/> Global Markets<br/>Export marketing<br/>International business enterprises--Marketing<br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Bibliography MSc - International Business: International Business Development