TY  - BOOK
AU  - Green, Mark C.
AU  - Keegan, Warren J.
TI  - Global marketing
SN  - 9781292304021
PY  - 2020///
PB  - Pearson
KW  - HF COMMERCE
KW  -  Global economic environment
KW  -  Global Markets
KW  - Export marketing
KW  - International business enterprises
KW  - Marketing
KW  - Bibliography MSc - International Business: International Business Development
N1  - global edition
N2  - Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas
ER  -