TY  - BOOK
AU  - Décaudin, Jean-Marc
TI  - La communication marketing (1995)
T2  - Gestion
SN  - 9782717828689
PY  - 1995///
CY  - 
PB  - Economica
KW  - HF COMMERCE
KW  - Communication in marketing
N1  - concepts, techniques, stratégies
ER  -