La communication marketing (1999, 2 ed.) 

 - 2ª ed 
 -  Economica,  1999 
 - 298 p. ; 24 cm 
 - Gestion Politique générale, Finance et Marketing .
<br/><br/> concepts, techniques, stratégies 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9782717839500 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE