TY  - BOOK
AU  - Décaudin, Jean-Marc
TI  - La communication marketing (1999, 2 ed.)
T2  - Gestion
SN  - 9782717839500
PY  - 1999///
CY  - 
PB  - Economica
KW  - HF COMMERCE
N1  - concepts, techniques, stratégies; Includes bibliographical references and index
ER  -