TY  - BOOK
AU  - Décaudin, Jean-Marc
TI  - La communication marketing (2003, 3 ed.)
T2  - Gestion
SN  - 9782717846195
PY  - 2003///
CY  - 
PB  - Economica
KW  - HF COMMERCE
N1  - concepts, techniques, stratégies; Includes bibliographical references and index
ER  -