Lewrick, Michael, <br/><br/>
The design thinking playbook   : mindful digital transformation of teams, products, services, businesses and ecosystems  
/ by Michael Lewrick, Patrick Link, Larry Leifer. 
 - 352 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understand Design Thinking   —    <br/><br/>  <br/><br/> What needs are addressed in the Playbook?    —    <br/><br/>  <br/><br/> Why is process awareness key?    —    <br/><br/>  <br/><br/> How to get a good problem statement    —    <br/><br/>  <br/><br/> How to discover user needs    —    <br/><br/>  <br/><br/> How to build empathy with the user    —    <br/><br/>  <br/><br/> How to find the right focus    —    <br/><br/>  <br/><br/> How to generate ideas    —    <br/><br/>  <br/><br/> How to structure and select ideas    —    <br/><br/>  <br/><br/> How to create a good prototype    —    <br/><br/>  <br/><br/>  How to test efficiently    —    <br/><br/>  <br/><br/> Transform Organizations    —    <br/><br/>  <br/><br/> How to design a creative space and environment    —    <br/><br/>  <br/><br/> What are the benefits of interdisciplinary teams?    —    <br/><br/>  <br/><br/> How to visualize ideas and stories    —    <br/><br/>  <br/><br/> How to design a good story    —    <br/><br/>  <br/><br/> How to trigger change as a facilitator    —    <br/><br/>  <br/><br/> How to prepare the organization for a new mindset    —    <br/><br/>  <br/><br/> Why strategic foresight becomes a key capability    —    <br/><br/>  <br/><br/> Design the Future    —    <br/><br/>  <br/><br/> Why systems thinking helps to understand complexity    —    <br/><br/>  <br/><br/> How to apply lean business model thinking   —     <br/><br/>  <br/><br/> Why business ecosystem design becomes the ultimate lever     —    <br/><br/>  <br/><br/> How to bring it home    —    <br/><br/>  <br/><br/> Why some design criteria will change in the digital paradigm    —     <br/><br/>  <br/><br/> How to kick-start digital transformation    —    <br/><br/>  <br/><br/> How artificial intelligence creates a personalized customer experience   —     <br/><br/>  <br/><br/> How to combine design thinking and data analytics to spur agility.  
<br/><br/> The Design Thinking Playbook will help individuals, teams, and organizations: Apply design thinking tools and methods in the right context—especially to digital products and services —<br/>Understand the latest advances in design thinking coming out of Stanford's d.school —<br/>Build awareness for user-centricity —<br/>Apply design thinking to the challenges of digital transformation in organizations —<br/>Combine Design Thinking with Systems Thinking and Big Data Analytics. 
<br/><br/><label>ISBN: </label>9781119467472 (pbk.) 
<br/><br/><label>LCCN: </label>2018011184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in technology.<br/>Creative ability in business.<br/>Creative thinking.<br/>Industrial management--Technological innovations.<br/>Technological innovations.
<br/><br/><label>LC Class. No.: </label>T49.5  / .L49 2018 
<br/><br/><label>Dewey Class. No.: </label>658.4/094