TY  - BOOK
AU  - Lewrick,Michael
AU  - Link,Patrick
AU  - Leifer,Larry J.
TI  - The design thinking playbook : : mindful digital transformation of teams, products, services, businesses and ecosystems 
SN  - 9781119467472 (pbk.)
AV  - T49.5 .L49 2018
U1  - 658.4/094 23
PY  - 2018///]
CY  - Hoboken
PB  - Wiley
KW  - Creative ability in technology
KW  - Creative ability in business
KW  - Creative thinking
KW  - Industrial management
KW  - Technological innovations
N1  - Includes bibliographical references and index;  Understand Design Thinking   —    

  

 What needs are addressed in the Playbook?    —    

  

 Why is process awareness key?    —    

  

 How to get a good problem statement    —    

  

 How to discover user needs    —    

  

 How to build empathy with the user    —    

  

 How to find the right focus    —    

  

 How to generate ideas    —    

  

 How to structure and select ideas    —    

  

 How to create a good prototype    —    

  

  How to test efficiently    —    

  

 Transform Organizations    —    

  

 How to design a creative space and environment    —    

  

 What are the benefits of interdisciplinary teams?    —    

  

 How to visualize ideas and stories    —    

  

 How to design a good story    —    

  

 How to trigger change as a facilitator    —    

  

 How to prepare the organization for a new mindset    —    

  

 Why strategic foresight becomes a key capability    —    

  

 Design the Future    —    

  

 Why systems thinking helps to understand complexity    —    

  

 How to apply lean business model thinking   —     

  

 Why business ecosystem design becomes the ultimate lever     —    

  

 How to bring it home    —    

  

 Why some design criteria will change in the digital paradigm    —     

  

 How to kick-start digital transformation    —    

  

 How artificial intelligence creates a personalized customer experience   —     

  

 How to combine design thinking and data analytics to spur agility.
N2  - The Design Thinking Playbook will help individuals, teams, and organizations: Apply design thinking tools and methods in the right context—especially to digital products and services —
Understand the latest advances in design thinking coming out of Stanford's d.school —
Build awareness for user-centricity —
Apply design thinking to the challenges of digital transformation in organizations —
Combine Design Thinking with Systems Thinking and Big Data Analytics
ER  -