TY  - BOOK
AU  - East,Robert
AU  - Singh,Jaywant
AU  - Wright,Malcolm
AU  - Vanhuele,Marc
TI  - Consumer behaviour: : applications in marketing 
SN  - 9781529730845
AV  - HF5415.32 .E274 2022
U1  - 658.8/342 23
PY  - 2022///
CY  - London, Thousand Oaks, California
PB  - SAGE Publications Ltd
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Social aspects
KW  - Consumer behavior -- Textbooks
N1  - Includes bibliographical references (pages 303-345) and index; PART 1 —  Ideas and Explanations in Consumer Research —    PART 2 CONSUMPTION PATTERNS —  Customer Loyalty —  Brand Knowledge, Brand Equity and Brand Extension —  Stationary Markets —  Market Dynamics —  Consumer Group Differences —    PART 3 EXPLAINING DECISION-MAKING —  Predicting and Explaining Behaviour    Chapter 8 Information Processing and Decision-Making    Chapter 9 Consumer Satisfaction and Quality —  PART 4 MARKET RESPONSE —  Consumer Response to Price and Sales Promotions —  Shopper Behavior —   Word-of-Mouth Influence —  The Response to Advertising.


N2  - Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment.

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour
ER  -