TY  - BOOK
AU  - Berger,Arthur Asa
TI  - The objects of affection : : semiotics and consumer culture 
T2  - Semiotics and popular culture
SN  - 9780230103733
AV  - P99.4.S62 B47 2010
U1  - 302.2 22
PY  - 2010///
CY  - New York
PB  - Palgrave Macmillan
KW  - Consumer behavior
KW  - Social aspects
KW  - Psychological aspects
KW  - Semiotic models
KW  - Bibliography B3 ELEC - Communicating for Influence
KW  - Consumer behavior -- Textbooks
N1  - Includes bibliographical references (p. [185]-109) and index
N2  - "A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher
ER  -