TY  - BOOK
AU  - Monroe,Kent B.
TI  - Pricing : : making profitable decisions 
SN  - 9780070427822
AV  - HF5416.5 .M66 1990
U1  - 658.8/16 20
PY  - 1990///
CY  - New York
PB  - McGraw-Hill Pub. Co.
KW  - Consumer behavior
KW  - Bibliography MSc - Marketing Management: Account-Based Marketing
KW  - Bibliography MSc - Marketing Management: Retail & Consumer Goods
KW  - Consumer behavior -- Textbooks
N1  - Includes bibliographical references and indexes
N2  - Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service
ER  -