TY  - BOOK
AU  - Folkvord,Frans
TI  - The psychology of food marketing and (over)eating 
SN  - 9780367223168
AV  - TX357 .P793 2020
U1  - 641.3019 23
PY  - 2020///]
CY  - London, New York, New York
PB  - Routledge
KW  - Food
KW  - Psychological aspects
KW  - Food Psychological aspects
KW  - Food industry and trade
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods.

Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing.

With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating
ER  -