International business : the challenges of globalization - 10th ed., Global edition - Harlow, England : Pearson Education, 2014. - 449 pages : illustrations (color) ; 28 cm.

This text is for college students . It takes into account the role of culture and other environmental factors in international business. While underlying theory remains in the background, real-world discussion is brought to the forefront of the book

9781292450315


International business enterprises--Management
International trade

Bibliography B1 Organizational Behaviour and Intercultural Management Bibliography B3 FC - Fundamentals of International Business Development

HD62.4