Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration
/ Ed Catmull ; with Amy Wallace.
- xvi, 340 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 25 cm.
Includes index.
Creativity, Inc. is a book for managers who want to lead their employees to new heights. It is the first-ever, all-access trip into the nerve center of Pixar Animation--into the meetings, postmortems, and 'Braintrust' sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture--but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.
9780812993011 (hardback)
2013036026
Pixar (Firm)
Creative ability in business Corporate culture Organizational effectiveness