TY  - BOOK
AU  - Catmull,Edwin E.
AU  - Wallace, Amy
TI  - Creativity, Inc. : : overcoming the unseen forces that stand in the way of true inspiration 
SN  - 9780812993011 (hardback)
AV  - HD53 .C394 2014
PY  - 2014///
CY  - New York
PB  - Random House
KW  - Pixar (Firm)
KW  - Creative ability in business
KW  - Corporate culture
KW  - Organizational effectiveness
KW  - Bibliography B2 PBT Creativity & Innovation
N1  - Includes index
N2  - Creativity, Inc. is a book for managers who want to lead their employees to new heights. It is the first-ever, all-access trip into the nerve center of Pixar Animation--into the meetings, postmortems, and 'Braintrust' sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture--but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible
ER  -