TY  - BOOK
AU  - Kent, Ray
TI  - Marketing research
SN  - 9781844803279
PY  - 2007///
PB  - Thomson
KW  - HF COMMERCE
KW  - Marketing research
KW  - Bibliography MSc - Marketing Management: Retail & Consumer Goods
N1  - approaches, methods and applications in Europe
N2  - Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives
ER  -