TY  - BOOK
AU  - Johnson,Debra
AU  - Turner,Colin
TI  - International business : : themes and issues in the modern global economy 
SN  - 9780415437639 (hbk.)
AV  - HD2755.5 .J64 2010
PY  - 2010///
CY  - Milton Park, Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - International business enterprises
N1  - Includes bibliographical references and index; Globalization and the International Business Environment — Globalization and the Changing Business Environment — Regional Integration and Globalization — Governance Issues in an Integrating World Economy — Development and International Production — Enterprise Issues in the Global Economy — Multinationals: Conduits of Globalization — Globalizing Small and Medium-Sized Enterprises: The Emergence of Micronationals — The Global Trading Environment within Product Markets — The Global Trading Environment within Service Markets — Global Competition Issues — Culture and Ethics — Challenges for the Global Resource Base — Labour Issues in the Global EconomyvThe International Monetary System — The Global Economy as an Information Economy — Greening International Business: Boon or Bust? — Energy: The Case of a Global and Globalizing Industry — International Business in a Changing World
N2  - This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.

International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:

impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
resource issues: how resources can determine success in the global economy or impede firm evolution.
Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646
ER  -