TY  - BOOK
AU  - Wrenn,Bruce
AU  - Stevens,Robert E.
AU  - Loudon,David L.
TI  - Marketing research : : text and cases 
SN  - 9780789027450
AV  - HF5415.2 .W74 2007
PY  - 2007///
CY  - New York
PB  - Best Business Books
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references (p. 451-455) and index; Introduction to marketing research  —  Research designs for management decision making  —  Secondary data  —  Primary data collection  — Measurement  —  Designing the data-gathering instrument  —  Sampling methods and sample size  —  Fielding the data-gathering instrument  — Analyzing and interpreting data for decisions  —  Advanced data analysis  —  The research report
ER  -