Marketing plans 

 - 6ª ed 
 -  Elsevier,  2007 
 - xvii + 675 p. ; 25 cm 
 - Marketing .
<br/><br/> how to prepare them, how to use them 
<br/><br/><label>ISBN: </label>9780750683869 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Planning<br/>