TY  - BOOK
AU  - McDonald, Malcom
TI  - Marketing plans
T2  - Marketing
SN  - 9780750683869
PY  - 2007///
CY  - 
PB  - Elsevier
KW  - HF COMMERCE
KW  - Marketing
KW  - Management
KW  - Planning
N1  - how to prepare them, how to use them
UR  - http://books.google.es/books?id=os0K20MsepoC&printsec=frontcover&dq=9780750683869&hl=es&ei=XGC4TJO8K4aZOrWakZoN&sa=X&oi=book_result&ct=book-thumbnail&resnum=1&ved=0CCoQ6wEwAA#v=onepage&q&f=false
ER  -