Marketing management 
/ Philip Kotler, Kevin Lane Keller 
 - 13th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2009. 
 - xi, 662 pages, 114 variously numbered pages :  illustrations (color) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth. 
<br/><br/> For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. 
<br/><br/><label>ISBN: </label>9780136009986 
<br/><br/><label>LCCN: </label>2008000337 
<br/><br/><label>Nat. Bib. No.: </label>GBA825948  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Subjects--Index Terms: </label>Bibliography B2 Services Marketing  Bibliography B3 FLM - Marketing Strategies & Tactics Bibliography MSc - Fashion & Luxury Marketing Management Bibliography MSc - Marketing Management: Retail & Consumer Goods 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2009