TY  - BOOK
AU  - Kotler, Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9780136009986
AV  - HF5415.13 .K64 2009
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
KW  - Bibliography B2 Services Marketing
KW  - Bibliography B3 FLM - Marketing Strategies & Tactics
KW  - Bibliography MSc - Fashion & Luxury Marketing Management
KW  - Bibliography MSc - Marketing Management: Retail & Consumer Goods
N1  - Includes bibliographical references and index; Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth
N2  - For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice
UR  - https://search-ebscohost-com.hub.tbs-education.fr/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=1419695&site=ehost-live&scope=site&custid=s7247265&ebv=EB&ppid=pp_Cover
ER  -