TY  - BOOK
AU  - Brassington, Frances
AU  - Pettitt, Stephen
TI  - Principles of marketing
SN  - 9780273695592
AV  - HF5415 .B634
PY  - 2006///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
KW  - Bibliography B1 Operational Marketing
N1  - Includes bibliographical references and index
N2  - Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.

This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications
ER  -