TY  - BOOK
AU  - Choudary, Sangeet Paul
AU  - Parker, Geoffrey G.
AU  - Van Alstyne, Marshall W.
TI  - Platform revolution
SN  - 9780393249132
PY  - 2016///
CY  - 
PB  - W. W. Norton & Company
KW  - HF COMMERCE
KW  - Internet marketing
KW  - Strategic planning
KW  - Internet
KW  -  Web
KW  - Electronic commerce
KW  -  Ecommerce
KW  -  Online sale
KW  -  Analytics
KW  - Management
KW  -  Segmentation
KW  -  Target
KW  -  Client
KW  -  Web architecture
KW  -  Launch
N1  - how networked markets are transforming the economy and how to make them work for you
N2  - An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. ;  ; Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? ;  ; These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first 'owner's manual' for creating a successful platform business. ;  ; Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. ;  ; As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions. ;  ; REVIEWS ; "Platform Revolution... is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016." - The European Magazine
UR  - https://books.google.es/books?id=Bvd1CQAAQBAJ&lpg=PA1&dq=platform%20revolution&hl=es&pg=PA1#v=onepage&q=platform%20revolution&f=false
ER  -