TY  - BOOK
AU  - Mosca,Fabrizio
AU  - Casalegno,Cecilia
AU  - Gallo-Martinez,Rosalia
TI  - Developing successful global strategies for marketing luxury brands 
T2  - Advances in marketing, customer relationship management, and e-services (AMCRES) book series
SN  - 9781799858829
AV  - HD9999.L852 D48 2021
PY  - 2021///]
CY  - Hershey
PB  - IGI Global  Publisher of Timely Knowledge
KW  - Luxury goods industry
KW  - Luxuries
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--
ER  -