Liedtka, Jeanne, <br/><br/>
Designing for growth   : a design thinking tool kit for managers  
/ by Jeanne Liedtka and Tim Ogilvie. 
 - xiii, 227 pages :  illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/> "Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk."-- 
<br/><br/><label>ISBN: </label>9781283136082 9786613136084 
<br/><br/><label>Source: </label>22573/cttgrd2z  JSTOR B6F5D469-CCAE-4053-94C9-42210FBB1B57  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business.<br/>Creative ability in business.<br/>Organizational change.
<br/><br/><label>LC Class. No.: </label>HD53  / .L543 2011eb