TY  - BOOK
AU  - Liedtka,Jeanne
AU  - Ogilvie,Tim
TI  - Designing for growth : : a design thinking tool kit for managers 
SN  - 9781283136082
AV  - HD53 .L543 2011eb
PY  - 2011///]
CY  - New York
PB  - Columbia Business School Publishing
KW  - Success in business
KW  - Creative ability in business
KW  - fast
KW  - Organizational change
N1  - Includes bibliographical references
N2  - "Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk."--
ER  -