TY  - BOOK
AU  - Verstraete, Isabel
TI  - Does your brand care? : : building a better world with the CARE principles
SN  - 9789401475037
AV  - HD60  .V48 2021
CY  - Leuven ; Amsterdam : Lannoo Campus, 2021.
KW  - Social responsibility of business
KW  - Industries
KW  - Social aspects
KW  - Marketing
KW  - Moral and ethical aspects
N1  - 1. Why I developed the C A R E Principles : a personal note — 2. The ‘next normal’ : tooling up for constant change — 3. Why brands should start showing they care today - if they want to thrive tomorrow — 4. The C A R E Principles : how collaboration, agility, reliability and empath can make your brand future-proof — 5. Why collaboration is key — 6. Why agility matters — 7.  Why reliability is crucial — 8. Why empathy works — 9. Embracing the new kids on the block : Generations Z and Alpha — 10. The C A R E SCAN : How much does your company C A R E?
N2  - We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about
ER  -