Spanke, Matthias <br/><br/>
Easy Branding in Fashion Retail  : Schritt für Schritt zur Markenbildung im Modehandel 
/ Matthias Spanke; Sonja Löbbel 
 - Bilingual edition. 
 - Frankfurt am Main : Deutscher Fachverlag, 2015. 
 - 208 pages : Illustrations, portraits (color) ; 24 cm. 
<br/><br/> Successful brands are authentic, distinctive and offer the customer a holistic emotional experience. The point of sale is of central importance for customers and the brand: This is where your brand comes to life and this is where you ensure your long-term success. In this practical guide for the fashion retailer you will learn ◦how to first define your target group, how to develop your brand individually, how to create a good story about your brand, which are the most important touchpoints between you and your customers and how to optimally stage these touchpoints and ◦what you can learn from the best in your industry. With the help of the numerous practical tips, expert opinions, visualizations and checklists, you can start successful brand building immediately — and create a unique brand experience for your customers step by step. 
<br/><br/><label>ISBN: </label>9783866413054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Clothing and dress--Marketing<br/>Branding (Marketing)<br/>Retail trade
<br/><br/><label>LC Class. No.: </label>HF5415.1255