TY  - BOOK
AU  - Spanke, Matthias
AU  - Löbbel, Sonja
TI  - Easy Branding in Fashion Retail: : Schritt für Schritt zur Markenbildung im Modehandel
SN  - 9783866413054
AV  - HF5415.1255 
CY  - Frankfurt am Main : Deutscher Fachverlag, 2015.
KW  - Clothing and dress
KW  - Marketing
KW  - Branding (Marketing)
KW  - Retail trade
N2  - Successful brands are authentic, distinctive and offer the customer a holistic emotional experience. The point of sale is of central importance for customers and the brand: This is where your brand comes to life and this is where you ensure your long-term success. In this practical guide for the fashion retailer you will learn ◦how to first define your target group, how to develop your brand individually, how to create a good story about your brand, which are the most important touchpoints between you and your customers and how to optimally stage these touchpoints and ◦what you can learn from the best in your industry. With the help of the numerous practical tips, expert opinions, visualizations and checklists, you can start successful brand building immediately — and create a unique brand experience for your customers step by step
ER  -