Lürzer's Archive : L[A].
Also known as: L[A] Also known as: Luerzer’s Archive Formerly known as: Lürzer's int'l archive: advertising worldwide
- Frankfurt ; Salzburg ; Vienna : Lürzer GmbH, 1985-
- volumes : colour illustrations ; 29 cm.
- Four issues per year.
- Began in 1985.
Also available in other language editions.
In the library, you can find paper editions of the issues March 2023 and June 2024. You can access the online archive on a library computer by requesting it at the library counter. Alternatively, you can request specific articles through this form: https://shorturl.at/HFQG8 Digital archive: available from 01/01/1984 - present
For over 30 years Lürzer’s Archive has been curating the very best in commercial creativity. Beginning as an archive of the best in print and video campaigns, we now encompass the ever growing gamut of creative commercial output.
Lürzer's Archive (also known as Luerzer’s Archive) is a bi-monthly magazine for the advertising industry which features advertising campaigns for print and TV from around the world. The magazine was founded in 1984 and has a global circulation of 38,000, and has been described as "one of the foremost advertising magazines in the world." The headquarters of the magazine is in Vienna.
In an interview with editor-in-chief Michael Weinzettl, Romanian magazine Sapte Seri said, "Whether you enter the offices of a big advertising agency or a small creative boutique, invariably you will see somewhere on the white shelves a collection of Lürzer's Archive. You don’t find these magazines in press kiosks, but those who work in advertising know them by heart."