Web 2.0 - O'Reilly, 2008 - xxii + 243 ; 22 cm - Business Technology .

a strategy guide

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.

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Information technology --Management
Project management Data processing
Computer software--Development
Management information systems
Information -- Management
Computer Development
Project processing