TY  - BOOK
AU  - Shuen, Amy
TI  - Web 2.0
T2  - Business Technology
SN  - 9780596529963
PY  - 2008///
CY  - 
PB  - O'Reilly
KW  - HC ECONOMY HISTORY AND CONDITIONS
KW  - Information technology
KW  - Management
KW  - Project management Data processing
KW  - Computer software
KW  - Development
KW  - Management information systems
KW  - Information
KW  -  Management
KW  - Computer Development
KW  - Project processing
N1  - a strategy guide
N2  - Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2
UR  - http://books.google.es/books?id=NOMh7eVHQ4MC&printsec=frontcover&dq=web+2.0+shuen&hl=es&ei=bJvKTN6sFYODOo6i9L8B&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDIQ6AEwAA#v=onepage&q&f=false
ER  -