TY  - BOOK
AU  - Rowley, Jennifer
TI  - E-business
SN  - 9780333949146
PY  - 2002///
CY  - 
PB  - Palgrave Macmillan
KW  - HF COMMERCE
KW  - Electronic commerce
KW  -  e-Business
KW  -  Relationship with the client
KW  - Product differentiation
KW  - Computer security
KW  -  Web design
KW  -  Online communities
KW  -  Information technology
N1  - principles and practice; 1. Frameworks for e-business; 2. Technologies--; 3. Website design and searching--; 4. Creating an e-presence--; 5. Serving customers--; 6. Online communities--; 7. e-business enterprise--; 8. E-business strategy--; 9. Protecting online communities and societies.--
N2  - 'This book offers an overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organisational studies.' 'This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies - whatever those may be.'--Jacket
ER  -